Our company started out as a provider of advocacy software, and we continue to offer one of the most sophisticated products available.
Over the past 10 years we have learned how to build the tools needed to make online advocacy as effective as possible. The focus needs to be on:
- delivering personalised content to supporters to encourage them to participate
- delivering relevant messages to political targets that are specific to their view on an issue, and that comes from their local constituents
- structuring advocacy campaigns to meet the requirements of your strategy
For example, imagine delivering an email to a supporter that presents your issue and a call to action with images and content that corresponds to the supporter's profile (e.g. interests, or where they live). The supporter clicks through the email to take action and updates pre-populated form data if necessary. The message that the supporter now sends to their local political decision-maker includes a reference to the politicians' views on the issue.
Please find out more about our advocacy software and the extent to which it can be an effective tool for your campaigns.
