Using our software for online advocacy, fundraising, email, and social network integration makes it easy to profile your supporters and increase engagement.
Clients can choose to use specific products within our platform, or choose to use all products as an integrated online CRM. Whatever option a client chooses, we focus on delivering:
- tools for completely customising the appearance of all public content and pages
- tools for ensuring that all communication to individual supporters is tailored to them
- fundraising and advocacy campaigns that can be easily distributed and embedded across the web, including social networks
- extensive tools for tracking and reporting activity
- an intuitive user interface and 'click and drag' technology
In addition to our fundraising and advocacy products, we have also developed a sophisticated email service, and widgets for social network integration. Supporting all of our products is an infrastructure for effective data management.
Our technology development program is based on client feedback and our own research about the dominant web trends. One of the most important recent changes we have implemented is the delivery of all campaigns as data formats (JSON and XML) in addition to HTML pages, and the development of widget technology based on these data formats. We recognise that the emergence of a 'social web' means that your campaigns and content have to be available on your own website, the websites of other organisations, on smart phones, blogs, and social networks. The best way to extend the reach of your campaigns is to make sure that they exists as data formats that can be pulled into any of the emerging technologies shaping the future of the Internet.
