Using Google Analytics at your nonprofit can give you a ton of meaningful data. You can learn who your audience is, how they’re getting to your website, and what they are doing once they get there. This can inform testing strategy.
Imagine your action, event or fundraising pages displaying differently to users you define? Supporters in different donor groups get different ask strings and messages. Or, you can break them out regionally. Imagine the possibilities and learn how.
What’s your favorite locale? A restaurant, lovely park or store? With Engaging Networks, you can make your actions and donation forms as personal to your supporters as their favorite place – at least in terms of language.
Deliver the right message, at the right time, to the right person. That’s what Engaging Networks’ conditional content allows you to do. Whether it’s in an email, on a donation form or an advocacy action – making sure that your supporters are seeing content relevant to them will drive more engagement. Check out how to do this.
Do you ever wonder what happens to the email you send your supporters? It went to their inbox, right? Or maybe a Promotions folder or something. Without a crystal ball, this is hard to determine. We have a couple of tips and tricks to help you determine what happened to those perfectly crafted emails you and your team sent out.
Electoral Reform Society (ERS) got creative to make its Twitter links informative and personal. Here, ERS’s Digital Communications Officer shares the step-by-step process so any organisation can follow its lead.