Using Google Analytics at your nonprofit can give you a ton of meaningful data. You can learn who your audience is, how they’re getting to your website, and what they are doing once they get there. This can inform testing strategy.
We’re always monitoring the performance of our client emails to ensure all is well. And sometimes….we find something fishy. Find out the latest about Yahoo and email deliverability – and how it can impact your sends.
We take online learning seriously – very seriously. In late 2017, we launched a robust online training academy for staff using Engaging Networks. Today, we have 680 users with over 75% actively learning in the Academy. Learn more about how we did this and find resources to set up your own online training.
Nonprofits are proud of their massive email lists, and rightly so. However, we all know that the quality of one’s supporters is more important than the quantity. The New Year is the perfect time to do some house [file] keeping and ditch the junk. We’ve outlined five tips to get you on your way.
Conversations around data capture need to take place at the project’s beginning; there’s no point planning a visually brilliant campaign only to discover that you’re missing out on vital pieces of supporter information. And once you collect the data, be sure to anaylse it for proper evaluation and to learn any lessons.